2. Revisit the Comcast Cable example of the viral audio of a customer- service representative refusing to
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2. Revisit the Comcast Cable example of the viral audio of a customer- service representative refusing to discontinue a customer’s service. Why do you think there is such a disconnect between Comcast Cares social media service and its customer- service via telephone? What can Comcast do to fi x the issue?
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Social Media Strategy Marketing And Advertising In The Consumer Revolution
ISBN: 9781442251533
1st Edition
Authors: Keith A. Quesenberry
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