2. Revisit the Comcast Cable example of the viral audio of a customer service representative being difficult

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2. Revisit the Comcast Cable example of the viral audio of a customer service representative being difficult on the phone. Why do you think there is such a disparity between Comcast Cable’s social media service and its customer service via telephone? What can Comcast do to fix the issue?

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Social Media Strategy

ISBN: 9781538138175

2nd Edition

Authors: Keith A Quesenberry

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