3. Howard Gossage said we should not try to hunt our target audience, but instead entertain. Describe

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3. Howard Gossage said we should not try to hunt our target audience, but instead entertain. Describe three of your favorite TV commercials and describe three of your least favorite. List characteristics of each category. What makes one group of ads more favorable than the other? Do your observations apply to online videos as well?

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Social Media Strategy

ISBN: 9781538138175

2nd Edition

Authors: Keith A Quesenberry

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