4. Think about the elaboration likelihood model some more. Analyze one of your last major and minor...

Question:

4. Think about the elaboration likelihood model some more. Analyze one of your last major and minor purchases. How much of your decision was based on rational thinking (central route) and how much was based on emotional thinking (peripheral route)? Did social media have any influence on your decision?

Which route did the message emphasize?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Social Media Strategy

ISBN: 9781538138175

2nd Edition

Authors: Keith A Quesenberry

Question Posted: