Visit Blogger or WordPress and sign up for a free blogging account. Complete your profile and add the standard blog components to your blog layout.

a. Now write your first post (your instructor may assign a topic or you can start with one of the review questions).

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b. Optimize your post using the techniques described in the chapter.

c. Create your own social media linkwheel with the pages you have in your digital footprint.

d. Try to get your content to spread through the network effect by seeding the content and drawing upon the influencers already in your network.