1. You are a new-product development specialist at Kraft. What guidance can you get from the BuzzBack...

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1. You are a new-product development specialist at Kraft. What guidance can you get from the BuzzBack study?

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Marketing

ISBN: 9781305631823

10th Edition

Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel

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Question Posted: Oct 12, 2024 12:00 PM

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1. You are a new-product development specialist at Kraft. What guidance can you get from the BuzzBack study?
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Marketing

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