2. Choose one of the suggestions from the above list of healthy snack concepts. Imagine that your...
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2. Choose one of the suggestions from the above list of healthy snack concepts. Imagine that your company is interested in turning the idea into a new product but wants to conduct market research before investing in product development. Design a marketing research plan that will give company managers the information they need before engaging in new-product development of the idea. (Hint: Use steps 1–3 in Exhibit 9.2 as a guide.)
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Marketing
ISBN: 9781305631823
10th Edition
Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel
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