2. Does the AMA Statement of Ethics address this issue? Go to http://www. marketingpower.com and review the
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2. Does the AMA Statement of Ethics address this issue? Go to http://www.
marketingpower.com and review the ethics statement. Then write a brief paragraph on what the AMA Statement of Ethics contains that relates to John Smythe’s dilemma.
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Marketing
ISBN: 9781305631823
10th Edition
Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel
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