2. How is this addressed in the AMA Statement of Ethics? Go to the AMA Web site...

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2. How is this addressed in the AMA Statement of Ethics? Go to the AMA Web site at http://

www.marketingpower.com and reread the Statement of Ethics. Write a brief paragraph summarizing where the AMA stands on the issue of supplier gifts.

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Marketing

ISBN: 9781305631823

10th Edition

Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel

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