2. Now look at your list of acceptable gifts through various lenses. Would your list change if...
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2. Now look at your list of acceptable gifts through various lenses. Would your list change if the purchasing manager’s buying decision involved a low-cost item (say, pens)? Why or why not?
What if the decision involved a very expensive purchase (like a major installation)?
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Related Book For
Marketing
ISBN: 9781305631823
10th Edition
Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel
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