2.1 Break into groups of four or five. Have the members of the group classify each of...

Question:

2.1 Break into groups of four or five. Have the members of the group classify each of the following products into the category (convenience, shopping, specialty, unsought) that they think fits best from their perspective as consumers (i.e., if they were buying the product):

Coca-Cola (brand), car stereo, winter coat, pair of shoes, life insurance, blue jeans, fast-food hamburgers, shampoo, canned vegetables, curtains.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing

ISBN: 9781305631823

10th Edition

Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel

Question Posted: