2.1 Visit Carpoints Web site at http://autos.msn.com/home/carresearch.aspx? src=msnhp. How does the site assist consumers in the evaluation

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2.1 Visit Carpoint’s Web site at http://autos.msn.com/home/carresearch.aspx? src=msnhp.

How does the site assist consumers in the evaluation stage of choosing a new car? Develop your own hypothetical evoked set of three or four car models and present your comparisons.

Which vehicle attributes would be most important in your purchase decision?

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Marketing

ISBN: 9781305631823

10th Edition

Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel

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