2.2 Marketing research has traditionally been associated with manufacturers of consumer goods. Today, however, an increasing number
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2.2 Marketing research has traditionally been associated with manufacturers of consumer goods. Today, however, an increasing number of organizations, both profit and nonprofit, use marketing research. Why? Give some examples of specific reasons for organizations to use marketing research.
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Marketing
ISBN: 9781305631823
10th Edition
Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel
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