2.3 Write a reply to the following statement: I own a restaurant in the downtown area. Every...
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2.3 Write a reply to the following statement: “I own a restaurant in the downtown area. Every day, I see customers whom I know on a first-name basis. I understand their likes and dislikes. If I put something on the menu and it doesn’t sell, I know that they didn’t like it. I also read the magazine Modern Restaurants to follow industry trends. This is all of the marketing research I need to do.”
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Marketing
ISBN: 9781305631823
10th Edition
Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel
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