2.3 Give an example of a company that might be successfully following a production orientation. Why might

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2.3 Give an example of a company that might be successfully following a production orientation.

Why might a firm in this industry be successful following such an orientation?

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Marketing

ISBN: 9781305631823

10th Edition

Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel

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