2.2 Donald E. Petersen, former chairman of the board of Ford Motor Company, remarked, If we arent...

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2.2 Donald E. Petersen, former chairman of the board of Ford Motor Company, remarked,

“If we aren’t customer driven, our cars won’t be either.” Explain how this statement reflects the marketing concept.

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Marketing

ISBN: 9781305631823

10th Edition

Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel

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Question Posted: Oct 12, 2024 11:01 AM

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2.2 Donald E. Petersen, former chairman of the board of Ford Motor Company, remarked, If we arent...

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