3. Divide up the restaurant list your team generated in activity 1 so that each team member...

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3. Divide up the restaurant list your team generated in activity 1 so that each team member is responsible for collecting information from a certain number of restaurants. Consider dividing the list geographically so that each team member can visit an assortment of ethnic restaurants.

If your budget allows, eat at a few of the restaurants in addition to collecting the information. After you have all the information, meet to review and compare your findings.

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Marketing

ISBN: 9781305631823

10th Edition

Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel

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