3.1 Baby boomers in America are aging. Describe how this might affect the marketing mix for the...
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3.1 Baby boomers in America are aging. Describe how this might affect the marketing mix for the following:
a. Bally’s Health Clubs
b. McDonald’s
c. Whirlpool Corporation
d. The state of Florida
e. Target stores
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Marketing
ISBN: 9781305631823
10th Edition
Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel
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