3.6 Divide the class into teams of eight persons. Each team will conduct a focus group on...

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3.6 Divide the class into teams of eight persons. Each team will conduct a focus group on the quality and number of services that your college provides for its students. One person from each team should be chosen to act as moderator. Remember, it is the moderator’s job to facilitate discussion, not lead it. These group sessions should last approximately 45 minutes. If possible, the groups should be videotaped or recorded. Upon completion, each team should write a brief report of its results. Consider offering to meet with the dean of students to share the results of your research.

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Marketing

ISBN: 9781305631823

10th Edition

Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel

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