4. Does the information you collected during this activity improve your evaluation of the company? Would it

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4. Does the information you collected during this activity improve your evaluation of the company?

Would it influence your decision to buy the company’s product? Why or why not?

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Marketing

ISBN: 9781305631823

10th Edition

Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel

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