4.1 Building on the Shur Snak example, imagine that your boss has stated that the marketing objective

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4.1 Building on the Shur Snak example, imagine that your boss has stated that the marketing objective of the company is to do the best job of satisfying the needs and wants of the customer.

Explain that although this objective is admirable, it does not meet the criteria for good objectives.

What are these criteria? What is a specific example of a better objective for Shur Snak?

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Marketing

ISBN: 9781305631823

10th Edition

Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel

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