6.1 Based on your SWOT analysis, decide what the strategic growth options are for the company you...

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6.1 Based on your SWOT analysis, decide what the strategic growth options are for the company you chose in question 3.1.

You are given the task of deciding the marketing strategy for a transportation company.
How do the marketing mix elements change when the target market is

(a) low-income workers without personal transportation,

(b) corporate international business travelers, or

(c) companies with urgent documents or perishable materials to be delivered to customers?

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Marketing

ISBN: 9781305631823

10th Edition

Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel

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Question Posted: Oct 12, 2024 11:01 AM

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6.1 Based on your SWOT analysis, decide what the strategic growth options are for the company you...

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Marketing

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