Critically review the role destination marketing plays in the delivery of minor, major, hallmark, mega, and giga

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Critically review the role destination marketing plays in the delivery of minor, major, hallmark, mega, and giga events in terms of increasing social and economic change for a destination.

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Advanced Theory And Practice In Sport Marketing

ISBN: 9781032137537

4th Edition

Authors: Eric C. Schwarz, Kyle J. Brannigan, Kevin P. Cattani, Jason D. Hunter

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