Describe how B2B transactions might employ EDI to process purchase information. Considering the information discussed in Chapter

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Describe how B2B transactions might employ EDI to process purchase information. Considering the information discussed in Chapter 5 about B2B buying situations, determine which buying situation (new task, modified re-buy, or straight rebuy) would most likely align with the use of EDI technology. Justify your answer.

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Marketing

ISBN: 9781260305746

5th Edition

Authors: Levy Michael, Grewal Dhruv

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