In what ways does TerraCycle alter the traditional value chain? In what ways does this encourage consumers

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In what ways does TerraCycle alter the traditional value chain? In what ways does this encourage consumers to take on new roles or behaviors? Is the TerraCycle model sustainable? Why or why not? What social or environmental advantages does the company create? What do you suppose happens to the TerraCycle products when they are no longer desired or usable?

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Sustainable Marketing

ISBN: 9780136117070

1st Edition

Authors: Diane Martin , John Schouten

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