Recognize the role of segmentation in sport marketing through the utilization of the four bases of segmentation.
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■■ Recognize the role of segmentation in sport marketing through the utilization of the four bases of segmentation.
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Advanced Theory And Practice In Sport Marketing
ISBN: 9781032137537
4th Edition
Authors: Eric C. Schwarz, Kyle J. Brannigan, Kevin P. Cattani, Jason D. Hunter
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