View the website of Taxi ( www.taxi.ca), a well-known IMC consulting firm. The site contains a lot of information about what IMC is and how it can be used effectively by a wide variety of companies. Of particular interest is the Work section. Locate the Work link, view a video, and discuss the following: What were the goals of the IMC campaign?

Which IMC components were used in that particular campaign? How do those components contribute to the success of the IMC campaign in achieving its stated goals?