You are invited to your six-year-old nieces birthday party and bring her the new superhero doll being

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You are invited to your six-year-old niece’s birthday party and bring her the new superhero doll being advertised on TV. She’s thrilled when she unwraps the gift but is in tears a short time later because her new doll is broken. She explains that, on TV, the doll flies and does karate kicks, but when she tried to play with the doll this way, it broke. You decide to call the manufacturer, and a representative tells you he is sorry your niece is so upset but that the ad clearly states the doll does not fly. The next time you see the televised ad, you notice very small print at the bottom of the screen that states the doll does not fly. You decide to write a letter to Advertising Standards Canada about this practice. What information should you include in your letter?

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Marketing

ISBN: 9781260305746

5th Edition

Authors: Levy Michael, Grewal Dhruv

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