1. Select a sport entity and conduct a brief analysis of its presence on social media (e.g.,...

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1. Select a sport entity and conduct a brief analysis of its presence on social media

(e.g., Twitter, Facebook). What type of content is posted? What target audience(s)

appear to be addressed? What do the posts say about the organization’s public relations strategies?

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Strategic Sport Communication

ISBN: 9781492525776

2nd Edition

Authors: Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian

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