5. Why do consumers view brand ambassadors as being more authentic than traditional advertising? ...

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5. Why do consumers view brand ambassadors as being more authentic than traditional advertising?

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Strategic Sport Communication

ISBN: 9781492525776

2nd Edition

Authors: Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian

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Question Posted: Oct 01, 2024 06:03 AM

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5. Why do consumers view brand ambassadors as being more authentic than traditional advertising?
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5. Why do consumers view brand ambassadors as being more authentic than traditional advertising? ...

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Strategic Sport Communication

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