Using again the fictional example of Luciana, the nineteenyear-old Italian woman who spends a lot of time at the beach and is unaware of the risk for skin cancer (see Box 2.1 as well as the previous chapter), list and discuss questions that need to be addressed as part of the situation analysis and audience profile of a program targeted to her and her peer group. The worksheet in Appendix A (see “Situation Analysis and Audience Profile Worksheet: Sample Questions and Topics”) provides additional guidance.