4 Consider the following rating scale, based on the key success factors (KSFs) considered appropriate in the video games industry:

Innovative /creative games 0.25 Reputation/image 0.15 Technological innovation 0.25 Marketing skills 0.15 Relative cost position 0.10 Financial strength 0.10 1.00 Using this scale, assess the competitive strengths for the main players in the current video game war:

Nintendo, Microsoft and Sony.