1. In the Learning from Mistakes at the opening of the chapter, we discussed the struggles of A&P supermarket chain. Today, we see a number of retailers (e.g., J.C. Penney, Macy’s, Sears, Southeastern Grocers, Tesco) struggling with similar challenges. Pick a struggling retailer and analyze its strategy and value chain. Discuss how each activity in its value chain supports or does not support its generic strategy. What recommendations would you have regarding what generic strategy should be pursued and changes in the value chain needed to succeed with that strategy.