4. Think of an entrepreneurial firm that has been successfully launched in the last 10 years. What...
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4. Think of an entrepreneurial firm that has been successfully launched in the last 10 years. What kind of entry strategy did it use—pioneering, imitative, or adaptive? Since the firm’s initial entry, how has it used or combined overall low-cost, differentiation, and/or focus strategies?
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Related Book For 
Strategic Management Text And Cases
ISBN: 9781260575255
10th Edition
Authors: Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee
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