LO2 describe market commonality and resource similarity as the building blocks of a competitor analysis
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LO2 describe market commonality and resource similarity as the building blocks of a competitor analysis
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Strategic Management Competitiveness And Globalisation
ISBN: 9780170451116
7th Edition
Authors: Robert Hoskisson, Dallas Hanson, Kim Backhouse, David Leaney, R. Duane Ireland, Michael Hitt
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