Consider three industries, such as hotels or appliances or cars. For several of the firms in the

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Consider three industries, such as hotels or appliances or cars. For several of the firms in the industry, identify what value propositions are representing their strategy. Were there multiple propositions? Evaluate. Are they successful or likely to be successful?

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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