How would you determine if a firm has too many brands?

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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Question Posted: Jan 29, 2024 03:11 AM

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How would you determine if a firm has too many brands?

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It may not be straightforward to identify if a firm has too many brands but there are several indica...View the full answer

Strategic Market Management

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