How would you explain the popularity of the Tata Nano? Why have other car companies not taken

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How would you explain the popularity of the Tata Nano? Why have other car companies not taken advantage of this opportunity?

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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Question Posted: Mar 12, 2024 02:00 AM

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How would you explain the popularity of the Tata Nano? Why have other car companies not taken

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The Tata Nano often referred to as the worlds cheapest car gained popularity for several reasons but it also faced challenges that may have deterred other car companies from pursuing a similar opportu...View the full answer

Strategic Market Management Global Perspectives

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