Identify the different groups within a major U.S. airline that could be operating in silos, then design

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Identify the different groups within a major U.S. airline that could be operating in silos, then design one approach for how the company could be structured to cut across silos and stay close to the customer.

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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