What firms have changed from components to offering systems? Have they obtained an innovator's advantage?

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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Question Posted: Mar 12, 2024 02:00 AM

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What firms have changed from components to offering systems? Have they obtained an innovator's advantage?

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Several firms have transitioned from offering components to providing complete systems in various industries Here are a few notable examples Apple Inc ...View the full answer

Strategic Market Management Global Perspectives

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