Think of some transformational new businesses such as Ryanair, Crocs, and Grameen Bank. (a) How was each

Question:

Think of some transformational new businesses such as Ryanair, Crocs, and Grameen Bank.

(a) How was each different from what came before? What was similar? Scale them in terms of 'newness' from truly transformational to substantial (some elements common to what came before, but enough new to create a new subcategory).

(b) Was there an innovator advantage? How long did it last and why?

(c) Did the business originate from an established business? If not, why not?

(d) Where did the idea for the business come from? If you don't know, try to speculate.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

Question Posted: