Pick a company or brand or business on which to focus, such as cereals, What are the
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Pick a company or brand or business on which to focus, such as cereals, What are the major segments? What are the customer motivations by segments? What are the unmet needs?
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Sure to structure this response Ill select the company Kelloggs which is a major player in the cereal industry Here is a summary analysis of their maj...View the full answer
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Related Book For 
Strategic Market Management
ISBN: 9781119441434
11th Edition
Authors: David A. Aaker, Christine Moorman
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