What is synergy? What are the sources of synergy? Give examples. Why is it so elusive?

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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Question Posted: Mar 12, 2024 02:00 AM

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What is synergy? What are the sources of synergy? Give examples. Why is it so elusive?

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Synergy refers to the combined effect of two or more entities working together to achieve an outcome greater than the sum of their individual efforts ...View the full answer

Strategic Market Management Global Perspectives

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