What trends are driving consumers away from newspapers? Which of these are supported by underlying consumer trends?
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What trends are driving consumers away from newspapers? Which of these are supported by underlying consumer trends? Identify these trends.
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Several trends are contributing to the decline in newspaper readership 1 Digitalization The shift to...View the full answer
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Douglas Makokha
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Related Book For 
Strategic Market Management Global Perspectives
ISBN: 9780470689752
1st Edition
Authors: David A. Aaker, Damien McLoughlin
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