Why are Google, Apple, Tesla, Fitbit, Dyson, and Intel considered innovative ? Did branding play a role?

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Why are Google, Apple, Tesla, Fitbit, Dyson, and Intel considered innovative ? Did branding play a role? For which brands? What other brands would you nominate? Why? What role did branding play in your judgment for those brands?

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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Question Posted: Jan 29, 2024 03:11 AM

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Why are Google, Apple, Tesla, Fitbit, Dyson, and Intel considered innovative ? Did branding play a role?

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Google Apple Tesla Fitbit Dyson and Intel are considered innovative for several reasons Google revolutionized internet search and continues to innovat...View the full answer

Strategic Market Management

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