11.7 Bridgestone Corporation, the worlds largest tyre and rubber producer, recently agreed to plead guilty to price-fixing...

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11.7 Bridgestone Corporation, the world’s largest tyre and rubber producer, recently agreed to plead guilty to price-fixing along with 25 other automotive suppliers.

What is price-fixing? Discuss other recent examples of price-fixing. (AACSB: Communication; Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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