11.8 Identify three online price-comparison shopping sites or apps and shop for a product you are interested
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11.8 Identify three online price-comparison shopping sites or apps and shop for a product you are interested in purchasing. Compare the price ranges given at the three sites. Based on your search, determine a ‘fair’ price for the product. (AACSB: Communication; Use of IT; Reflective thinking)
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Related Book For
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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