12.6 Form a small group and research the distribution challenges faced by companies expanding into emerging international...
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12.6 Form a small group and research the distribution challenges faced by companies expanding into emerging international markets such as China, Africa and India.
Develop a multimedia presentation on how one company overcame these challenges. (AACSB: Communication;
Reflective thinking; Use of IT)
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Related Book For
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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