12.6 Form a small group and research the distribution challenges faced by companies expanding into emerging international...

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12.6 Form a small group and research the distribution challenges faced by companies expanding into emerging international markets such as China, Africa and India.

Develop a multimedia presentation on how one company overcame these challenges. (AACSB: Communication;

Reflective thinking; Use of IT)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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