12.7 The term last mile is often used in the telecommunications industry. Research what is going on...
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12.7 The term last mile is often used in the telecommunications industry. Research what is going on in this industry and how the last mile has evolved in recent years, and then predict where it is heading in the future. What companies are major players in the last mile, and how does the concept of net neutrality fit in? (AACSB: Communication;
Reflective thinking)
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Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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