14.2 Discuss content marketing and how marketers are using a new framework that builds on how and...

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14.2 Discuss content marketing and how marketers are using a new framework that builds on how and by whom marketing content is created, controlled and distributed.

(AACSB: Communication)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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14.2 Discuss content marketing and how marketers are using a new framework that builds on how and by whom marketing content is created, controlled and distributed. (AACSB: Communication)
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14.2 Discuss content marketing and how marketers are using a new framework that builds on how and...

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Strategic Marketing Management

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